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Your highly-profitable, award-winning wine list awaits.

  • check-svgrepo-com Industry - Leading List
  • check-svgrepo-com Drop Cost of Goods
  • check-svgrepo-com Increase Top Line Reveune
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Your secret sauce

Your New Secret Sauce.

What if a wizard waved a magic wand over your wine invoices & made them significantly lower? With Lucid, this magic is within reach. 

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Wine Education for the win.

Wine education not only empowers staff but elevates the guest experience, reflecting directly on top-line revenue. Lucid's cloud-based solution offers a seamless avenue to enrich your staff, elevating your establishment's table side charm.

An Obsession with Quality, Anchored by Data.

An Obsession with Quality, Anchored by Data.

Through a quality-meets-data lens, we elevate your wine list to a distinguished asset, curating selections comparable to revered venues like Napa's French Laundry, NYC's Eleven Madison Park, and Septime in Paris.

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Goodbye turnover,
hello consistency.

Turnover is a relentless tide in the restaurant industry, eroding time, resources, and morale. Good news, we're in it for the long-term.

Your Digital Wine Director
Your Digital Wine Director
Your Digital Wine Director
Your Digital Wine Director

Awards we've been a part of

  • 2023 - Ten best wine lists in the USA - Wine Spectator
  • 2023 - 20 of the best wine lists LA - Starwinelist.com
  • 2022 - Top 25 Hotel Brands in the world - Travel and Leisure
  • 2019 - Best Restaurant LA - LA Times
  • 2018 - Best New Restaurant USA - Thrillist
  • 2018 - Best New Restaurant - James Beard Foundation
  • 2013 - Outstanding Wine Service - James Beard Foundation
  • 2013 - 2023 - Too many Michelin stars to list here - Michelin Guide
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$1.78 mil+

Dollars Saved.

200+

Wine Lists Written.

500+

Front of House Staff Trained.

1000+

Winemakers represented.

Success Stories.

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Happy Costumers

$0 mil

In Annual customer wine Sales
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Mike Simms
Founder, Simms Restaurant Group

An immensely valuable service that has helped us drop cost of goods and increase revenues at all nine of our restaurants.

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Rohan Talwar
Founder IB Hospitality Group

Lucid has built wine programs that positioned Juliet, Margot, and Norah as wine destinations in the ultra-competitive L.A. market. Luckily, we’re attracting collectors & wine connoisseurs who really help with top-line revenue. 

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Jackson Kalb
Founder, Memento Mori Hospitality

We save 100k+ a year not having to employ a full-time wine director. Lucid does everything from wine list curation to P&L review, the value of their service is unbeatable.

61f03bf47eb49957e7043ed3_Screen Shot 2020-09-11 at 10.17.34 PM (1) (1)_11zon
Greg & Daisy Ryan
Owners, Bell's

Lucid has helped us better curate our wine list, finding some amazing gems along the way.

Success Stories.

0

Happy Costumers

$0 mil

In Annual customer wine Sales
Screenshot-2023-11-03-at-9.29.38-PM-_1__11zon
Mike Simms
Founder, Simms Restaurant Group

An immensely valuable service that has helped us drop cost of goods and increase revenues at all nine of our restaurants.

61f03bf47eb4997dea043ecb_Screen-Shot-2020-09-10-at-5.06.18-PM-_1_-_1_
Rohan Talwar
Founder IB Hospitality Group

Lucid has built wine programs that positioned Juliet, Margot, and Norah as wine destinations in the ultra-competitive L.A. market. Luckily, we’re attracting collectors & wine connoisseurs who really help with top-line revenue. 

Screenshot 2023-11-03 at 9.32.44 PM (1)_11zon
Jackson Kalb
Founder, Memento Mori Hospitality

We save 100k+ a year not having to employ a full-time wine director. Lucid does everything from wine list curation to P&L review, the value of their service is unbeatable.

61f03bf47eb49957e7043ed3_Screen Shot 2020-09-11 at 10.17.34 PM (1) (1)_11zon
Greg & Daisy Ryan
Owners, Bell's

Lucid has helped us better curate our wine list, finding some amazing gems along the way.

Cost Effective Wine List

Increased Customer Loyalty

Regular Staff Training

Unlock power of Data Analytics

Menu Engineering

Service Overview

Essential Winelist Premium Winelist Reserve Winelist Enterprise Winelist
Industry - Leading Wine List
Best In Class Education Library
Inventory and Ordering Software
Online Wine Seminars
1v1 Wine Training for New Employees
POS maintenance
Actionable Monthly P&L review

Book a Consultation. 

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